Public Reaction to Annual Reports on Drinking Water Quality: Research Project Summary

dc.contributor.authorJohnson, Branden B.
dc.description.abstractSeveral survey experiments in New Jersey explored customer reactions to Consumer Confidence Reports (CCRs) on drinking water quality that utilities are required to make available to their customers each year. CCRs received from utilities are quickly forgotten; on average, reactions are positive, but evaluations of water quality change little. Qualitative reports (i.e., without the required water quality tables) were rated lower than quantitative CCRs. Adding information about protection of water source quality was welcomed. People reacted no differently to hypothetical CCRs with and without Maximum Contaminant Level (MCL) violations. Customers wanted all required CCR information and more. Reactions to required CCR formats and texts, and plausible alternatives, differed hardly at all. Many people could not identify hypothetical MCL violations in CCRs, and ranges of detected contaminant levels required in CCR tables were particularly hard to interpret in comparisons to MCLs. Attitudes to water quality seem shaped more by personal experience of tap water quality and of the utility than by CCR content. Improving tap water aesthetics, even beyond compliance with secondary standards, might most improve customers' views of its safety.en_US
dc.publisherTrenton, N.J. : New Jersey Department of Environmental Protection, Division of Science, Research and Technologyen_US
dc.rightsThe organization that has made the Item available reasonably believes that the Item is not restricted by copyright or related rights, but a conclusive determination could not be made. Please refer to the organization that has made the Item available for more information. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use.en_US
dc.subjectNew Jerseyen_US
dc.subjectWater qualityen_US
dc.subjectDrinking wateren_US
dc.titlePublic Reaction to Annual Reports on Drinking Water Quality: Research Project Summaryen_US


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